2AM’s Jo Kwon has just released the music video for “I’m Da One”, the title track of his debut solo album!

The trailer released last week had set a high bar for the full release, but Jo Kwon has exceeded expectations with an impressive video that interlaces the song with a story.

As previously hinted, Jo Kwon presides over a kingdom battling hunger, only to be overthrown in a coup de tat by an unexpected source.

With Jo Kwon’s effervescent personality and the carefully plotted story, this production proves to be more than your average music video.

Watch it!