Auto Review TV Show Debut On 8TV

Petaling Jaya, March 30, 2010 - Driven, Malaysia's latest motoring TV programme is all set to cruise on 8TV, on Sunday beginning 11th April 2010 at 10.30pm. Produced by Driven Media Sdn. Bhd. together with its strategic partner BHPetrol, Driven is expected to be hugely popular with audiences especially motoring enthusiasts as it brings a fresh local flavor to the motoring scene in Malaysia.

Driven will be hosted by popular TV personalities with a passion for motoring including Sharizan Borhan and Nurul Alis. They will be joined by motoring journalist and self-confessed petrol head Harvinder Singh bringing insight into the local motoring scene here in Malaysia.

Mr Tan Kim Thiam, Managing Director of Boustead Petroleum Marketing Sdn. Bhd says, "We are delighted at the opportunity to begin a successful partnership with Driven. BHPetrol and Driven share a common interest in motoring. Where Driven aims to captivate audiences with its motoring content, we at BHPetrol strive to adapt to the needs of our consumers and end users with our range of innovative petroleum products. As a leading brand in automotive fuel in Malaysia, we hope our partnership with Driven will benefit motoring audiences nationwide."

Two years in the making, the show aims to add more fun into motoring, as Driven aims to inform as well as entertain. The 30 minutes show will showcase various motoring-related segments such as auto reviews, ranging from the more affordable to the most desirable, brand new cars available on Malaysian roads in 2010 and beyond.

The show will also include motor sport features, classic car reviews as wel as informative segments such as the Insider Review with Paul Tan, an established and renowned motoring journalist.

"We decided to produce Driven because Malaysia being a country that has its own auto brands, deserves a television show such as this. Static images in newspapers, magazines and websites can only do so much. We believe that viewers prefer to see a car in action rather than a just a pretty image," adds Paul Tan who is also Driven's co-creator and executive producer along with Harvinder Singh. "Driven is every motor sport lovers' dream. Catch the flashy wheels, sleek bodies and the proficient engines, as Driven takes you on this race through motoring in style. The hype Driven has already created makes it is clear that the interest in motoring in the country is growing at a very fast pace" says 8TV's General Manager, Ms. Lam Swee Kim. Kim adds: "I believe that Driven has a wide range of features that will have viewers glued to their screens. So for all you motoring and motor sports enthusiast, don't forget to make a date with us every Sunday at 10.30 pm, beginning April 11th, 2010, exclusively on 8TV. 8TV is also available on Astro channel 708" Driven will also cater to the growing influence of new media via the website, www.driven.com.my. Internet users worldwide will be able to watch all episodes on this website as soon as they are broadcasted on 8TV.

Interaction between the show and its audience is a primary target. Driven will also introduce the "Double Barrel Hunt" contest, where viewers will have an opportunity to win attractive prizes from Nokia and V-KOOL. Our ten weekly winners also stand to experience a once-in-a-lifetime chance to be 'chauffeured' around the Sepang F1 Circuit in Empire Motorsports' Lotus 2-Eleven race car.

While being a familiar face on our TV screens, producer Nazrudin Rahman admits that producing a program is much more of a challenge especially when the intention is to screen relevant, quality content in a competitive industry.

"In today's E-Age and with so much variety of mediums to choose from, our audiences are no longer satisfied with mediocrity when it comes to TV. Driven aims to inject a Malaysian flavor to an auto review magazine show with great visuals to complement fast, fun and informative storytelling. With the support of BHPetrol, the "Double Barrel Hunt" contest on the show will be a unique and fun way to drive the audience to the Driven website, while standing a chance to win top-notch prizes. Media convergence is the way of the future," he adds.

To find out more about this exciting new program and the opportunity win some cool prizes, catch the season premier next month, or log on to www.driven.com.my. Driven will air every Sunday at 10.30 pm, beginning April 11th, 2010 on 8TV. The season finale of the 13-episode season will air on 4 July 2010.